The world of attorney marketing may be just as confusing as the world of law. There are so many areas to consider whether it’s SEO, PPC, social media, email, banner ads, video marketing, blogging or something else. Obviously, with all those options you may be interested in mixing and matching. However, as an attorney you find yourself with little time and little patience. You cannot test out different avenues to see what works. You need to have a sound strategy and it needs to work.
Costs & Competition
These two things are going to greatly influence your decisions. If an area is flooded with competition and they are paying top price, then it’s probably a good area to start. For example, dozens of lawyers in your area are going to try and compete on PPC platforms like Google, in some cases paying hundreds of dollars per click. Does that mean you should avoid this at all costs? No, it means you should work with a professional who offers years of experience in PPC.
No, you will probably never get a single client from social media. However, what will happen is that they will see your attorney marketing blogs, your ads and begin to connect with you as a familiar and reliable face in the legal field. The next time they see your ad, whether it’s online, on the side of a bus, a television commercial or something else, they will be promoted to contact you for legal advice.
Rank It Up
SEO may take some time, but it’s one of the most cost-effective ways for lawyers to get clients. When people go to Google they are on a mission, a quest for information and answers. If you are ranked in the top three spots under keywords they search, it means you are an authority in your industry.
Whether it’s wrongfuldeathattorney.com, civilcourtattorney.com or other affiliate sites, our goal is to provide a cost-effective option to attorneys to find real clients without having to break the bank. Our network of sites will introduce you to thousands of people who need your services.
It may seem a little overwhelming, trying to find the right avenue to reach clients. We provide the platform to reach the right audience, quickly and without overspending. It’s time to get in the fight and show people why you are the lawyer for them. Contact us today to learn more about our attorney marketing options.